Instrumental makes intelligent data-driven tools that help product companies find and fix issues on their assembly lines. Manufacturing is an unloved and under-developed space, but affects global markets and everything we touch throughout the day. We value diversity and our team is collaborative, supportive, transparent, food-loving, and pun-tastic.
What you’ll do
The business development intern will play a key part in our growth strategy by splitting his or her time among business development, demand generation, and marketing activities.
Example activities could include:
Devising, executing, measuring, and analyzing demand generation experiments
Researching and writing content for our audience, or organizing contributions from outside sources for newsletters, blogs, and whitepapers
Spending time with our customers or prospects to capture their feedback, potentially even running a willingness to pay study
Identifying opportunities by analyzing sales lead and conversion data
Researching characteristics of companies where our message is likely to resonate well, creating a list of high probability prospects, and reaching out to them
Refining our leads based on qualification criteria
Run and measure demand generation experiments with our social media accounts
We’re looking for someone who
Has strong written and verbal communication skills
Has demonstrated strong attention to detail
Enjoys the energy of a small team working in a fast-paced environment
Prior marketing or sales work experience is a plus, especially at a B2B company or a company that makes physical products
Being a “tinkerer” or having product design / mechanical engineering experience is a plus
All candidates must have an unrestricted right to work in the U.S.